Web stories have a separate carousel in Google Discover that is exclusively for them, giving publishers a fantastic opportunity to provide pertinent material for increasing organic traffic.
They provide a variety of functions, including text, graphics, and videos. Making your brand narratives dynamic enough to draw in your target audience should be your first objective.
There are many advantages to creating Google Web Stories for search results, including
Your competitive advantage will grow;
Describe the distinct value that your business idea offers;
Gain more website visitors;
Evoke the feelings of your intended audience;
Personalize your brand;
Engage and amuse the audience.
1. Configure the metadata properties
You must include specific metadata characteristics to your Web Stories in order for them to be found and indexed on Google Search and Google Discover.
2. Use legitimate AMP code
You must include correct AMP (Accelerated Mobile Pages) code in your Web Story in order to have it load more quickly.
3. Controlled indexing and crawling
Verify that Google has included your Web Story in its index. Link to your published articles from your website to make it easier for Google to find them.
4. Improve the appearance of your Web Story
Web Stories are primarily made up of images and videos, which is why they are so aesthetically pleasing and popular.
5. Deliver top-notch content
The quality of your content is what matters most in order to allay the concerns of your audience and provide a workable solution.
6. Put internal connecting first
You must include links to your stories on your homepage or appropriate category pages in order for Google to find them.
7. Analyze the effectiveness of your Web Stories
You will gain more knowledge to go forward the earlier you assess the effectiveness of your Web Stories.